Expertise

Shopper analysis

We have extensive experience of consumer behaviour analysis. With a background in consumer panel research the study of actual consumer shopping behaviour has been our focus for more than 30 years. We have a deep knowledge of all aspects of shopper analysis such as conversion rate, churn, loyalty etc.  

Consumer goods

Deep experience in both FMCG categories and non food such as fashion, sport & leisure articles and home furnishing as well as all kinds of consumer retail.

Methods

Secondary research forms the basis in our market mapping and analysis. With advanced data search this often is sufficient enough.

Qualitative trade interviews to get a deeper and more detailed picture of the market in focus.

Store checks (both offline and online) in order to get a genuine understanding of the market and to check off the market overview in real life.  

 


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